I checked out the newly opened MINISO, a popular Japanese fast fashion designer brand and low-cost variety store inside Yas Mall, Abu Dhabi, UAE. The store sells household and consumer items at an affordable price. MINISO, owned by a Chinese company, has become popular among fast fashion design brand consumers and has several stores in different locations worldwide.
It's main competitors are Daiso, Mumuso, and Ximi Vogue.
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